Yorkshire, UK

Yorkshire-based. Founder-led.
Built by someone who’s actually run a business — not just marketed one.

Before FL Social, our founder ran two restaurants and a sports arena for four years — and handled marketing for a skin clinic and a travel company. We know what actually moves bookings, footfall and leads, because we’ve had to hit those numbers ourselves.

Founder-Led — Direct From Day One Multi-Industry — Travel, Fitness, Food & Drink, Trades, Beauty & Wellness ROI-First — Sales & Bookings, Not Vanity Metrics
Areas we serve

Yorkshire-wide, with real roots in two towns.

Leeds and Bradford are home turf — everywhere else, we bring the same founder-led approach.

Leeds

City-centre pace, fierce competition for attention. We help Leeds businesses cut through with content that’s built for bookings, not just likes.

Bradford

Home turf. We work face-to-face with Bradford businesses, not just over email.

Harrogate

Premium market, premium expectations. Content and branding that matches how Harrogate customers actually shop.

Skipton

Strong local loyalty markets reward businesses that show up consistently — that’s where we focus Skipton clients’ content.

Otley

Tight-knit town, word-of-mouth still matters. We build social presence that gets talked about locally, not just scrolled past.

Knaresborough

Independent, characterful businesses need marketing with the same personality — not generic templates.

York

High footfall, high tourist churn. We help York businesses convert passing traffic into repeat, local custom.

Leeds and Bradford are where our client work is proven today. The rest of Yorkshire is where we’re actively taking on new work — get in touch and we’ll tell you straight whether we’re already active near you.
Why FL Social

We’re not a generic agency. We’re operators who happen to do marketing.

Most agencies market businesses they’ve never run. Our founder has run restaurants and a sports arena, and led marketing for a skin clinic and a travel company — so we know the difference between content that gets likes and content that gets bookings. That’s the gap between FL Social and every other agency in Leeds and Bradford: we’re not comparing ourselves on price or portfolio size. We’re comparing ourselves on whether we actually understand your business, because one of us has run one just like it.

Tired of marketing that feels like guesswork?

No strategy yet? No problem. Hand your marketing to a founder who treats it like their own business — because building businesses is the whole job.

Get a Free Strategy Plan
What we do

Five services, one person accountable for all of them.

No handoffs between departments — the same person who builds your strategy also runs your ads and answers your messages.

Organic Social

Content calendars, captions, and daily community management across Instagram, TikTok and Facebook — built around what actually drives bookings and sales, not just likes.

Learn more →

Paid Ads

Meta, TikTok and Google campaigns — retargeting-first, built on real audience data. Ad spend is billed directly to you at cost, with no agency markup, ever.

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Website Management

Shopify builds and ongoing site upkeep — product pages, tracking pixels, conversion fixes, and ad/catalogue integrations, so your site is never the weak link in the funnel.

See a real build →

SEO

Technical audits, on-page fixes, and local search optimisation — a prioritised punch list you can act on, not a 40-page report that sits unread.

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Content Creation

Photography and video direction, UGC campaign management, and creator sourcing — content built to actually be used in ads, not just posted once and forgotten.

Not sure what you need?

Most clients start with a single strategy call — we figure out the right mix together before anything is signed.

Build your package

What would it cost to work together?

Select what you need — the estimate updates instantly. This is a starting point for the conversation, not a final quote.

Rough estimate — see our three fixed packages for exact inclusions at each price point.

Estimated monthly retainer
£697/month

Ad spend and influencer fees are always billed directly to you, at cost — never marked up.

    Get a Free Strategy Plan

    See how these exact services would work for your business — free, no obligation.

    How it works

    Three simple steps.

    No lengthy onboarding, no waiting around for a proposal deck. Here's exactly what happens after you reach out.

    1

    Free Strategy Plan

    Tell us about your business and we'll send a personalised plan showing exactly how we'd approach it — free, no obligation.

    2

    Strategy Call

    We walk through the plan together, answer questions, and agree on scope — direct with the founder, not a salesperson.

    3

    We Run It

    Content, ads and reporting go live. You get a monthly review of what's working and what's next.

    Selected work

    Real accounts, real strategy.

    Results from the clients we work with — across sports & fitness, travel, and construction.

    Questions

    FAQ

    No — most clients come to us with none. That's exactly what the free strategy plan is for: we look at your business and tell you what we'd actually do, before you commit to anything.

    Totally fine — the calculator above is built exactly for this. Pick only what you need; there's no requirement to bundle everything together.

    No account managers and no handoffs. The founder who scopes your project is the same person running your ads, writing your content calendar, and answering your messages.

    You do, directly to the platform or creator, at cost. FLS never marks up ad spend or influencer fees — our fee is only for the strategy and management.

    Send the free strategy plan form and you'll typically hear back within one business day. From there, most accounts are live within one to two weeks.

    In their words

    What owners say, not what we say.

    "
    FLSocial helped us increase our booking occupancy in the less busier days.
    "
    We got viral through our consistent, engaging content strategy devised by collaborating with FLSocial.
    Musafir logo
    Ahmed Abrar
    "
    FLSocial helped us launch our family-owned clinic — from branding all the way to getting customers through ads.
    "
    Launching a 300-seater restaurant without any marketing knowledge would’ve been impossible without Shahmir, the founder of FL Social. He helped us create a brand from nothing.
    "
    A small school turned into a viral Gen Z fast food brand because of the branding and marketing strategies FL Social used — especially the influencer campaigns and brand design.
    Aalufy logo
    Aqeel Abbas
    "
    FL Social helped us run paid campaigns to market our first-mover advantage in the city. Our campaigns had a great ROI, and we loved working with FL Social.
    Howzat Box Cricket logo
    Badar Ali
    Shahmir, Founder of FLS
    Why founder-led

    Hands-on from pitch to publish.

    FLS was built on a simple idea: the person who understands your business best should be the person running your marketing — not a rotating account manager reading from a brief.

    Every client works directly with the founder, from the first strategy call through to the content calendar and the monthly report. Ad spend and influencer fees are billed directly to you — never marked up — so incentives stay aligned with your results, not ours.

    Free strategy plan

    See exactly how we'd grow your business — free.

    Book a quick WhatsApp chat, or send a few details and we'll put a personalised strategy plan together for you. Either way, no cost, no obligation.

    Chat with the founder directly

    Message us on WhatsApp and we'll set up a 15-minute call to talk through your business — no forms, no waiting.

    Chat on WhatsApp →

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